Wood is the new black
L’Ottocento, 2020

Art Direction, Product Design

Graphic Design, Styling

makethatstudio has curated and coordinated the launch of Wood Is The New Black, the 2020 campaign for the Italian hi-end kitchens brand L’Ottocento. The project focuses on the new Atlante system and wants to express the Brand’s value in sustainability. Bring back the wood to the top and enhance the beauty and naturalness of this noble material. L’Ottocento focuses on materials and sustainability without renouncing quality and aesthetic research that combines the classic and contemporary to create new living solutions.