Hopping from one language to another typically cause meanings to short circuit. To translate is to be­tray a little is the least that we can say on the matter and translating may even become a political issue, at times. This reflection originated the underlying con­cept and inspired the comm campaign far this edition of Lago Film Fest. The passage from one language to another can even become a form of subjective art capable of generating a number of different interpre­tations. The world is a complex thing and we might as well wipe the siate clean and come up with a new language altogether. Why not? So Lago Film Fest this year set off on a quest far a universal language that’s new and original and made of art, dance, music, im­ages and sensory experiences, and able to not only communicate notions and needs but also the many emotions, feelings and states of mind of being human.

project

LFF 15

client

Lago Film Fest

date

July 2019

category

Exhibition Design, Graphic Design, Art Direction