Creative Direction
Lapitec, 2023

Creative Direction, Styling,
Graphic Design

makethatstudio has been invited to design and coordinate all the visual content of the Italian luxury surfaces brand Lapitec. The project focuses on a dynamic, printed and digital system of images to better explain the impressive features of the material. In order to create a network with architects, suggest design solutions and share the brand values.

Photography: slowphoto.studio
Rendering: Bruger Studio
Animation: Metaverso