makethatstudio has curated the concept and the styling project for Linea Light Group’s space during Euroshop 2017 in Düsseldorf.
The exhibition is a journey through different retail spaces from different countries and different lighting applications. Starting from the Indian spices, the project lands in Morocco and in the Mediterranean area with Berber baskets and Italian herbs. The tour moves then to the fashion area with a cardboard version of the Venus of Milo which wears neon sneakers under a colorful light shower. Finally the tour ends in a French boutique, full of countless fragrances.


Euroshop 2017


Linea Light Group


March 2017


Art Direction, Exhibition Design, Styling